A social fashion app

What are we wearing? Plan the outfit,
together.

The platform where the outfit happens. Build a shared mood board, coordinate looks with your girls, and let Poppy — our private AI stylist — pull the exact pieces for the vibe.

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iOS coming soon Web preview live Made in Smyrna, GA
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The Idea

The group chat already plans the outfit. We just gave it a home.

Anyone who's been on a girls' trip knows the ritual — three group chats, a Pinterest board no one can find, ten screenshots of dresses, and a final "wait, are we matching?" the morning of.

WhatAreWeWearing is the first social fashion app built for the moments you actually get dressed for. Create an event, drop in your inspo, see what everyone is leaning toward, and let Poppy surface the exact pieces that fit the vibe, your size, and your budget.

Less chaos. More connection.

What's inside

Built for the moment, designed for the group.

Three things, done beautifully. No endless scrolling, no influencers to chase — just your girls, the event, and the perfect outfit.

01

Event Groups

Create a private event for the trip, dinner, or wedding. Invite the group, set the date, set the vibe. Everything for that one occasion lives in one beautiful place.

Private · Invite-only
02

Mood Boards

Drop your inspo photos. The whole group sees the direction — no more "wait, are we dressy?"

Visual · Collaborative
03

Poppy Styling

Tell Poppy your aesthetic, size, and budget. She returns a complete styled look — dress, shoes, accessories — that fits the event's vibe.

Personal · Shoppable

Meet Poppy

Your private group stylist, powered by AI.

Poppy reads the event's vibe — bachelorette in Nashville, beach weekend in Tulum, rooftop cocktails in Brooklyn — and pulls together a complete look tailored to you.

She works with your size, your budget, your aesthetic. She doesn't push trends. She just gets you dressed — and tells the rest of the group what you picked, so you can show up ready to say “that looks amazing in person!”

Try Poppy Free

Curated mood boards

Start with the vibe. The outfit follows.

Hand-built boards for the moments people actually plan around — upload one, share it with the group, and Poppy uses it as her brief.

For the bride tribe

Bachelorette

Garden-party florals, pink champagne, brunch in something Mia would wear.

For the seaside escape

Beach Weekend

Coastal resort, linen-and-rattan energy, the kind of swim you wear to lunch.

For the city evening

Rooftop Cocktails

Moody, chic, slightly undone — the dress code is "looks expensive."

Made for every group moment

Anything you'd plan an outfit for.

Bachelorettes
Beach Trips
Rooftop Cocktails
Bridal Showers
Birthdays
Wine Country
Weddings
Girls' Nights
Sorority Events
Formals

How it works

Four Steps. One impeccably dressed friend group.

1

Create the event

Name it, date it, set the location. Invite your group with a single link.

2

Set the vibe

Upload your moodboard pictures. The whole group sees the direction.

3

Talk to Poppy

Tell her your size, aesthetic, and budget. Get a styled look from real brands in seconds.

4

Share your pick

Drop it in the event chat for real time feedback, then go make the memories.

Be the first to know

The iOS app is almost here.

Join the waitlist and we'll send you the App Store link the moment we launch — plus early invites to test new features.

No spam, ever. Unsubscribe anytime.