Terms of Service

01

Acceptance of Terms

By accessing or using WhatAreWeWearing ("www," the "Service," "we," "us," or "our"), you agree to be bound by these Terms of Service ("Terms"), our Privacy Policy, and any additional terms we may post in the app. If you do not agree, do not use the Service.

If you are using the Service on behalf of an organization, you represent that you have authority to bind that organization to these Terms.

02

Eligibility

You must be at least 13 years old to use WhatAreWeWearing. Users between 13 and 17 may only use the Service with the consent of a parent or legal guardian. By using the Service, you represent that you meet these requirements.

The Service is not directed to, nor intended for use by, anyone under 13. If we learn we have collected information from a child under 13 without parental consent, we will delete it.

03

Your Account

You are responsible for:

• Providing accurate and complete information when you create an account
• Maintaining the confidentiality of your login credentials
• All activity that occurs under your account
• Notifying us immediately at caitlin@getwww.app if you suspect unauthorized access

We may suspend or terminate accounts that violate these Terms, behave abusively, or pose a risk to other users or to the Service.

04

Acceptable Use

You agree not to:

• Use the Service for anything illegal, harmful, fraudulent, deceptive, or infringing
• Post content that is hateful, harassing, threatening, defamatory, obscene, or that violates anyone's privacy or intellectual property
• Impersonate another person or misrepresent your affiliation with anyone
• Attempt to access accounts, data, or systems that don't belong to you
• Reverse engineer, scrape, decompile, or copy any part of the Service except as allowed by law
• Use bots, automation, or any means to interact with the Service that we haven't authorized
• Interfere with or disrupt the Service or its infrastructure

05

Your Content

You retain ownership of the photos, comments, mood board pins, links, and other content you submit ("User Content"). By posting User Content, you grant WhatAreWeWearing a worldwide, non-exclusive, royalty-free license to host, store, reproduce, display, and adapt that content for the limited purpose of operating, improving, and promoting the Service.

You represent and warrant that you have all rights necessary to grant this license, and that your User Content does not violate any third party's rights.

We may remove or refuse to display any User Content that we believe violates these Terms or harms other users, without notice.

06

Poppy AI Recommendations

Poppy is our AI styling feature, powered by Anthropic's Claude API. Poppy's outfit picks are suggestions, not advice. They are generated based on the inputs you provide (occasion, size, aesthetic, budget, color preferences) and may not be perfectly accurate, in stock, or available in your size or region.

07

Affiliate Links

Many of the items Poppy recommends include affiliate tracking links. When you click through and make a purchase, WhatAreWeWearing may earn a small commission from the brand at no additional cost to you. We disclose these relationships in compliance with FTC guidelines and applicable consumer protection laws.

The brands you purchase from are independent third parties. Any transaction you make with a brand is governed by that brand's own terms of sale, return policy, and privacy policy. WhatAreWeWearing is not a party to those transactions and is not responsible for fulfillment, returns, refunds, or product issues.

08

Intellectual Property

The Service — including its design, brand, text, graphics, logos, the "www" wordmark, the botanical poppy mark, software, and all other materials — is owned by WhatAreWeWearing Inc. or its licensors and is protected by intellectual property and other laws.

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for personal, non-commercial purposes, subject to these Terms.

You may not copy, modify, distribute, sell, or lease any part of the Service, nor may you remove any proprietary notices, except as expressly permitted in writing by us.

09

Third-Party Services

The Service may include links to or integrations with third-party websites, brands, and services (including Anthropic for Poppy AI, our payment processors, our analytics providers, and affiliate brand partners). We are not responsible for the content, policies, or practices of any third-party service. Your use of any third-party service is at your own risk and governed by that service's own terms.

10

Termination

You may stop using the Service or delete your account at any time by emailing caitlin@getwww.app.

We may suspend or terminate your account at any time, with or without notice, if we believe you have violated these Terms, if required by law, or if continued operation of your account would harm other users or the Service.

Sections that by their nature should survive termination — including intellectual property, disclaimers, limitation of liability, indemnification, and governing law — will survive.

11

Disclaimers

The Service is provided "as is" and "as available", without warranties of any kind, express or implied. To the maximum extent permitted by law, WhatAreWeWearing disclaims all warranties, including warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranties arising out of course of dealing or usage of trade.

We do not warrant that the Service will be uninterrupted, error-free, secure, or that Poppy's recommendations will be accurate, suitable, or available for purchase.

12

Limitation of Liability

To the maximum extent permitted by law, WhatAreWeWearing Inc., its officers, directors, employees, and affiliates will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenues, data, goodwill, or business opportunity, arising out of or in connection with your use of the Service.

Our total liability for any claim arising out of or relating to the Service will not exceed the greater of (a) the amount you paid us in the twelve months before the claim arose, or (b) one hundred US dollars ($100).

13

Indemnification

You agree to indemnify and hold harmless WhatAreWeWearing Inc. and its officers, directors, employees, and affiliates from any claim, demand, loss, liability, or expense (including reasonable attorneys' fees) arising out of (a) your User Content, (b) your use of the Service, (c) your violation of these Terms, or (d) your violation of any third party's rights.

14

Apple App Store Terms

If you download the WhatAreWeWearing app from the Apple App Store, you acknowledge that these Terms are between you and WhatAreWeWearing Inc., not Apple, and that Apple has no obligation to provide maintenance or support for the app. Apple, and Apple's subsidiaries, are third-party beneficiaries of these Terms with the right to enforce them against you. You also agree to comply with the Apple Media Services Terms and Conditions in your use of the app.

15

Governing Law

These Terms are governed by the laws of the State of Georgia, United States, without regard to its conflict of law principles. You and WhatAreWeWearing agree to the exclusive jurisdiction and venue of the state and federal courts located in Cobb County, Georgia, for any dispute arising out of or relating to these Terms or the Service, except where prohibited by applicable law.

16

Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will notify you through the app or by email. Your continued use of the Service after changes are posted constitutes your acceptance of the updated Terms. The "Last updated" date at the top of this page always reflects when the Terms were last modified.

17

Contact

Questions about these Terms? Reach us at caitlin@getwww.app or write to:

WhatAreWeWearing Inc.
Smyrna, Georgia, United States